Author: Pete Turner
Publisher: MediaMagazine
Date published: September 2012
Theme: Representation
Society
Summary of text:
Turner describes the term chav as a symbolic representation of David Cameron's "broken Britain". This icon represents young people as being hooded, tattooed; wearing trainers and tracksuits with gold jewellery, all of them are uneducated, poor but all in labels and logos and above all, aggressive with their hands down the front of their trousers waving guns and gangs signs around.
Turner argues that the representation of youth in the media can definitely have an impact on people's attitudes in real life. A group of school students when asked to describe a chav classified them as "causing trouble, hanging round the streets, drinking and taking drugs’ (they are) working class, they live in council houses’. Their parents' don’t care, and they don’t work." Turner questions to what extent this attitude comes from the students observing and interpreting what they see around them, and how much of it is a result of iconic representations created and perpetuated by the media?
Little Britain's Vicky Pollard and Catherine Tate's Lauren Cooper are characters that have become symbols of the laddette-ish teenage girls who are perceived to be mouthy, stupid, working class and often pregnant, Turner argues. He argues that a positive representation of young people in society did not arrive until Shameless into 2004 and Misfits in 2009, though this might represent a selfish and stupid group of people, it also shows they love and care for each other, Channel 4 describes their character Kelly (Misfits) as having "a heart of gold and is fiercely loyal."
Turner argues that this representation of young people in society may have already done its damage and audiences are getting confused between reality and fiction. He discusses that the word "chav" has lost its mainstream media position since December 2004 when a story about a chav reached its peak with 114 stories being published in December alone. However, negative representation of young people in society has not declined, with 71% of articles from a range of tabloids, broadsheets and local papers involving young people in negative tones.
This negative representation, Turner states, has only been made worse since the London riots and with artists like Plan B creating music videos entitled "ill manors" Featuring footage from the London riots appearing to celebrate the stereotype that media portrays about council estate youths.
Turner concludes by saying "what all this current interest in the iconic chav indicates is an interesting polarisation in attitude towards the youthful members of society’s underclass. One writer suggests ‘the C-word actually denotes the mind-boggling revival of privileged people revelling in looking down their noses at the white working class’ (Harris, 2006)"
- The representations in the media can impact the lives of real people.
- This representation has already done its damage to audiences as they are now getting confused between reality and fiction.
- 71% of articles within tabloids, broadsheets and local papers involved young people being represented in a negative tone.
- This stereotype is also represented in other forms of media such as music videos and films - portraying a negative picture of young people in society and perpetuating the stereotype created by the news.
- It can be argued that privilege people are using the word chav to look down their noses at the white working classes.
Key Quote 2-3:
"The representation of young people in the British media can definitely have an impact
on people’s attitudes in real life."
"However, there are concerns that the damage has already been done, and that audiences are getting reality and fiction confused."
"The C-word actually denotes the mind-boggling revival of privileged people revelling in looking down their noses at the white working class"
My Response:
I would argue that this representation of young people in society was once an exaggeration and construction. This can be in the form of Little Britain's Vicky Pollard to entertain society and for privileged people to laugh at the unprivileged (the haves and the have-nots). However, due to its constant representation within the media, especially the news, this representation has become the norm within reality for society and young people in society.
Therefore, as this representation has been taken from the media, who construct and manipulate the truth, and our society is using this on which to base their behaviour and attitudes, then they have become a simulation of the fictional representation, thus entering into a state of hyperreality. However, this simulation has developed and modified itself into becoming a simulacrum of the young people of society as there was no original to copy. Thus it has entered into an uninterrupted circuit without reference or exchanges with the real, but can only reference or exchange with itself. Therefore, the representation of chav for young people in society will remain until another representation takes its place.
