Title of article: "Incantations for Muggles: The Role of Ubiquitous Web 2.0 Technologies in Everyday Life"
Author: Danah Boyd
Publisher: O'Reilly Emerging Technology Conference
Date published: March 2007
Theme: Social Media
Interaction
Mediation
Key points of the text:
There are muggles who dont engage with their technology and wizards that do.
There are four different states that in life that we chage how we use social media:
1) Identity formation and role-seeking (aka youth)
2) Integration and coupling (aka 20somethings)
3) Societal contribution (aka "adults")
4) Reflection and storytelling (aka retirees)
We use Social Media to engage with:
- Family
- Friends
- Religion
- Play/leisure
- Health
- Property
- Education
- Politics
- Labor
- Hobbies
- Money
- Power
- Attention
- Sex
- Consumption
Mediated publics have four properties that are not present in unmediated publics:
- Persistence - What you say sticks around.
- Searchability - If you hang out in networked publics, you're searchable.
- Replicability - You can copy and paste a conversation from one space to the other but can you tell what is the copy and what is the original?
- Invisible Audiences - In mediated public spaces, there's no way to accurately gauge who is present or who will be present as the conversation spirals along.
Key Quote 2-3:
“As we Twitter our way to friendship, scoring ourselves based on the numbers of 'friends' we can convince to subscribe to our existence, perhaps we lose track of what friendship and connection mean.”
“Perhaps our technologies are nothing more than pitiful efforts to replicate the magic that we do not fully understand.”
“Technologies become ubiquitous when people stop thinking them as a technology and simply use them as a regular part of everyday life.”
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